Product and Brand Management Essay Example | Topics and Well Written Essays - 2250 words

Product and Brand Management - Essay Example This will make it possible for the company to compete effectively with established competitors in the market. Branding is a vital marketing tool to this effect. Branding will ensure that the company will have a competitive edge for this product and will also be a visible name in the market. Product and Brand Management Part1: Competitive Analysis (Positioning map) Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness. The company carves a spot for itself in the competitive landscape centering on delivering strategies (Daft, 2010). Kooler Refresher’s delivery strategy encompasses: Market profile-competitors, size, growth stages Customer segments-collection off potentials with same wants and requirements Competitive analysis-opportunities, dangers in the landscape, strong points, weaknesses Value posi tioning- the kind of value the business will deliver to the market Positioning strategy-how the provisions will be positioned to triumph mindshare It becomes easier generating this fresh prospect and steering it to purchasing, when the market visualizes how the business provisions are distinct from those of the competitors. Without distinction, it takes more resources and time to prove to prospects on the reasons why they ought to pick on this business, therefore ending up competing on price, a move meant to sustain the business over the long term (Gorchels, 2012). Value proposition stands out as a key factor in the strategy of positioning. It is a key to setting up a well recognized company and this product offering. It is therefore imperative that when developing and determining the company’s positioning of the Kooler Refresh product, the following questions are necessary in the offering of a guideline in accomplishing this task. Does the product address the expectations of the market according to the two prime attributes? Does the product offered address the entire market? Does it represent only a sub-section of the market? The objective here is to arrange the company and Kooler Refresh product donation relative to the competitors. A take-away from a competitive analysis function is on the product positioning against the competitors. Especially prior to a product’s lifespan, this is vital. Â  It is important and very necessary to avoid blurting out about the competitors ventures. Being well prepared for any situation is very essential and can be done by typically carrying out a quick reference sheet, listing the competitors being researched upon. Kooler Refresh Company is concerned with how it will deliver its value propositions. The words of activities are also followed by actions in the quest to win over customers. Rather than letting the positioning and value proposition go to chance, establishing of a strategy is very significant. It call s for thinking impartially about the needs and craves of the Kooler Refresh customers as well as what the competitors make available on offer. In the course of these deliberations, it is possible an unmet requirement amongst the market needs could be come by or rather it could be realized that the business requires an alternative

Advanced Nurse Practitioners effective in the A&E environment Dissertation

Advanced Nurse Practitioners effective in the A&E environment - Dissertation Example Definition of Nursing - Nursing is an art and a science. - Earlier emphasis was on the care of sick patient; now the promotion of health is stressed. - British Nurses Association definition, 2003: Nursing is the diagnosis and treatment of human responses to actual and potential health problems. Roles of Nursing Whether in hospital-based or community health care setting, nurses assume three basic roles: - Practitioner-involves actions that directly meet the health care and nursing needs of patients, families, and significant others; includes staff nurses at all levels of the clinical ladder, advanced practice nurses, and community-based nurses. - Leader-involves actions such as deciding, relating, influencing, and facilitating that affect the actions of others and are directed toward goal determination and achievement; may be a formal nursing leadership role or an informal role periodically assumed by the nurse. - Researcher-involves actions taken to implement studies to determine the actual effects of nursing care to further the scientific base of nursing; can include all nurses, not just academicians, nurse scientists, and graduate nursing students. History of Nursing - The first nurses were trained by religious institutions to care for patients; no standards or educational basis. - In 1873, Florence Nightingale developed a model for independent nursing A & E department to teach critical thinking, attention to the patient's individual needs, and respect for the patient's rights. - During the early 2003s, hospitals used nursing students as cheap labor and most graduate nurses were privately employed to provide care in the home. - After World War II, technological advancements brought more skilled and specialized care to... A & E departments in hospitals throughout the UK, such as investor-owned organizations and corporation chains, earn profit through aggressive marketing and pricing strategies. Emergency room visits to these facilities result in more inpatient admissions than in other (20 percent more) or public hospitals. And, once patients are in the hospital, professionally managed A & E departments more frequently utilize profitable ancillary services--such as the pharmacy, clinical laboratories, and diagnostic radiology --than do other ownership groups. Further, they charge approximately 80 percent more than publics and 38 percent more than A & E departments in downtown UK hospitals for inpatient ancillary services. Profits are also generated through lower salaries and lower staff-to-patient ratios. Though professionally managed A & E departments tend to have smaller facilities than A & E departments in UK hospitals, they utilize a higher proportion of space for patient care. Nurses, although are cost-effective but difficult to maintain and support in the A & E department, their presence is more likely to help the hospital/A & E Department be accredited than otherwise in various hospitals (Gray 2003). Based on a 2002 Joint Commission on Accreditation of Healthcare Organizations study, whereas 14 percent of all hospitals are for-profit, 18 percent of accredited hospitals are for-profit. In contrast, whereas 59 percent of all hospitals are other, only 57 percent of accredited hospitals are.